Author Archives: Lonnie Rosenbaum

How communicating more can help you succeed as a product manager

      Sharing product information within your company is one of the most valuable things you can do as a product manager. Whether it’s your plans (roadmap), feedback you’ve heard from users, product usage data (analytics), or posing questions — getting what you’re doing and thinking in front of a cross-departmental audience will provide read more »

Why you should start with a paper wireframe

In a world that’s getting more computerized every day, it may sound a little crazy to suggest that something should be done on paper when digital solutions have been developed (e.g., Balsamiq, OmniGraffle). Digital wireframes are great. They’re easy to share with co-workers, they look professional, and they’re fun to make. While I’m a big read more »

How to track and improve the customer support function of your startup

When you think of KPIs and metrics, what often comes to mind are things related to user acquisition, engagement, retention, virality, and monetization — most of which are (or should be) a focus for many technology companies. Sign up conversions, social shares, email open rates / clickthroughs, and purchase flows are examples of what can read more »

Improving the Pocket app

This is the first of a series of posts where I’ll be looking at potential improvements to products. Pocket is one of my favorite apps and I was recently asked what I’d improve about it. The Pocket team has done a lot of great work outside of the app, including: An ease of adding content read more »