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Tag Archives: customer development

Are you getting enough negative feedback?

It’s been widely accepted that a product should not be built in a bubble where feedback isn’t being collected from target users along the way. What’s not always focused on enough, however, is the pursuit of negative feedback, which is incredibly valuable when trying to address the needs of a market. People naturally say pleasantries read more »

Is the customer always right?

Consider the following movie clip a case study of how co-founders handle a customer service situation: [Note: there are a couple of curse words in the above scene] The job of an entrepreneur is to listen, and then to act on what’s heard You know your product or service better than anyone else, but if read more »